About Us

Who We Are

Aldiyafa Capital is a leading Saudi investment holding group that drives the development of the Kingdom’s hospitality and tourism economy through innovation and strategic operation

At Aldiyafa Capital,
Our Value lies in hospitality,
Our Foundation is investment,
Our Vision is to enrich humanity and place,
Our Mission begins from Makkah 

Our Mission

To drive transformation in the Hajj and Umrah hospitality sector through quality investments that enhance operations, technology, and professional empowerment — creating sustainable value and improving experiences for guests, investors, and society.

Our Vision

To be the leading reference in developing and investing in hospitality and tourism systems in Saudi Arabia — setting a global model from Makkah and Madinah in sustainable hospitality.

Our Values

  • Human-Centered Investment
  • Sustainability and Responsibility
  • Innovation
  • Community Impact
  • Institutional Partnership

Our Stragetic Objectives

Build an integrated investment and operational ecosystem connecting companies and enablers under one umbrella.

Transform the Hajj and Umrah hospitality sector into a sustainable economic model based on diversity, innovation, and long-term returns.

Maximize value through synergy between human, financial, and technological capital.

Enhance the pilgrim and visitor experience using smart technologies.

Expand strategic partnerships between the public and private sectors in line with Vision 2030.