Redefining Hospitality for the World

Building a world-class ecosystem that serves the Guests of the Most Merciful — aligned with the goals of Saudi Vision 2030

Leadership in Hospitality & Tourism

Sustainability & Responsibility

Innovation & Empowerment

Message from Our Chairman

“Serving the Guests of the Most Merciful is both an honor and a responsibility.”

This noble mission demands enlightened thinking, national dedication, and visionary investment.
Hospitality Capital was established as a strategic platform that merges vision with operational expertise, to build a comprehensive and sustainable investment ecosystem

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Aldiyafa Capital is a national investment group that builds an integrated economic ecosystem focused on serving the Guests of the Most Merciful

Our Goal

To be the leading reference in developing and investing in hospitality and tourism systems in Saudi Arabia — setting a global model from Makkah and Madinah in sustainable hospitality.

Our Mission

To drive transformation in the Hajj and Umrah hospitality sector through quality investments that enhance operations, technology, and professional empowerment — creating sustainable value and improving experiences for guests, investors, and society.